The Herakles Files: CEO’s False Image
Bruce Wrobel, the CEO of Herakles Farms and founder of the nonprofit organization All for Africa, is a self-proclaimed “environmentalist and activist for the poor.” Upon first glance, his initiatives in Africa seem to support these claims--but scratch the surface and the evidence to the contrary is overwhelming. A new report by the Oakland Institute and Greenpeace, Herakles Exposed, reveals the company’s internal documents that highlight the discrepancy between the image Bruce Wrobel hopes to cultivate and his company’s actual practices. As shown in the report, Herakles Farms not only sidesteps sustainable practices, but also appears to be caught in an unstable financial situation in spite of its attempts to bypass responsible social and ecological practices.